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More Reasons to Integrate Offline with Online Advertising

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Want to influence more consumers?

According to an analysis by MarketingCharts of BIGresearch’s Simultaneous Media Survey (SIM 11), “Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet.”

Among those influenced by sponsored links, consumers say that offline/traditional media usually influences their online searches, with magazines being the greatest influencer.

This further proves how valuable it is to sync up an offline campaign with an online campaign – with sponsored links, PPC campaigns, display advertising, etc.

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3 SEO Metrics for CMOs

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Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate to search engine optimization. Comprehensive SEO Metrics to Track How can we arm our CMOs…

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The June 2019 Google Core Update

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The good, the bad, the ugly about Google’s latest core algorithm update. On June 2nd, Google’s public liaison of search, Danny Sullivan, tweeted that users could expect a broad core algorithm update that would be rolling out to various data centers in the coming days. The “June 2019 Core Update” was announced as set to…

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