Harry J. Gold, Foudner of Overdrive Interactive, presents at NEDMA Advanced Social Media Marketing Event
Social Media Marketing is not just about collecting fans, posting on Facebook and tweeting on Twitter! It about weaving social media tactics into your current marketing programs. It’s about creating interesting content and utilizing free social tools that enable you to virally distribute that content. And of course, it’s about letting your customers and brand enthusiasts connect with you in a lifelong way and getting them to share what they love about your offers, products and brand.
Join us for a seminar where Harry J. Gold, CEO of Overdrive, walks through the practical steps organizations need to take to truly integrate the power of social media into their marketing mix and then measure the results. His presentation will include real case studies from companies large and small who use social media to weave their brands, offers and messages into the web to make lasting connection with consumers, encourage engagement and viral promotion and drive measurable results and ROI.
About the Presenter
Harry is the Founder and CEO of Overdrive Interactive, an award winning digital marketing firm in Boston, Massachusetts that serves top companies such as Harley-Davidson, Samsonite, Topps, Dow Jones, John Hancock, AAA, Vistaprint, EMC and Progress Software. Harry’s primary mission is to create innovative online marketing programs based on real-world success and to share those programs with Overdrive’s clients and the world.
He is also a frequent lecturer on search engine marketing, social media and online media for The American Marketing Association, The Association of National Advertisers, The New England Direct Marketing Association, Mediabistro, Search Engine Strategies and Harvard University. Harry is also an expert columnist for ClickZ whose email newsletters are sent out to over 100,000 subscribers.
When: Thurday, October 27th, 5:00-7:30 PM
(5:00-5:30 PM Registration and NETWORKING, 5:30-7:30 PM Seminar)
Where: Microsoft Seminar Facility, 201 Jones Road, 6th floor, Waltham, MA.
Cost: $59 NEDMA Members by 10/24; $69 Non-members by 10/24.
After 10/24, add $10.
This post originally appeared on NEDMA’s event page.