Driving Forward > Digital Marketing Blog

Harry J. Gold, Foudner of Overdrive Interactive, presents at NEDMA Advanced Social Media Marketing Event

By

Take your social media marketing to the next level and add social octane to the marketing programs you are already doing. New England Direct Marketing Association Logo

Social Media Marketing is not just about collecting fans, posting on Facebook and tweeting on Twitter!  It about weaving social media tactics into your current marketing programs.  It’s about creating interesting content and utilizing free social tools that enable you to virally distribute that content.  And of course, it’s about letting your customers and brand enthusiasts connect with you in a lifelong way and getting them to share what they love about your offers, products and brand.

Join us for a seminar where Harry J. Gold, CEO of Overdrive Interactive, walks through the practical steps organizations need to take to truly integrate the power of social media into their marketing mix and then measure the results.  His presentation will include real case studies from companies large and small who use social media to weave their brands, offers and messages into the web to make lasting connection with consumers, encourage engagement and viral promotion and drive measurable results and ROI.

About the Presenter

Harry J. Gold, CEO, Overdrive Interactive founder and CEO of Overdrive Interactive Harry J Gold

Harry is the Founder and CEO of Overdrive Interactive, an award winning digital marketing firm in Boston, Massachusetts that serves top companies such as Harley-Davidson, Samsonite, Topps, Dow Jones, John Hancock, AAA, Vistaprint, EMC and Progress Software. Harry’s primary mission is to create innovative online marketing programs based on real-world success and to share those programs with Overdrive’s clients and the world.

He is also a frequent lecturer on search engine marketing, social media and online media for The American Marketing Association, The Association of National Advertisers, The New England Direct Marketing Association, Mediabistro, Search Engine Strategies and Harvard University.  Harry is also an expert columnist for ClickZ whose email newsletters are sent out to over 100,000 subscribers.

When: Thurday, October 27th, 5:00-7:30 PM

(5:00-5:30 PM Registration and NETWORKING, 5:30-7:30 PM Seminar)

Where: Microsoft Seminar Facility, 201 Jones Road, 6th floor, Waltham, MA.

Click here for directions.

Cost: $59 NEDMA Members by 10/24; $69 Non-members by 10/24.

After 10/24, add $10.

REGISTER NOW!

This post originally appeared on NEDMA’s event page.

Related Posts:

Overdrive Hits the Links for 4th Annual NEDMA Golf Tournament
Overdrive Wins the 2011 NEDMA Lighthouse Award!
The 2011 NEDMA Annual Conference

Social Media

Overdrive Releases 2019 Social Media Map

By

Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: nedma-advanced-social-media-marketing-event
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=nedma-advanced-social-media-marketing-event&page=
Loaded Template: single.php