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NEDMA Marketing Technology Summit 2013


NEDMA Marketing Technology Summit 2013

Last Tuesday, October 1, 2013, the New England Direct Marketing Association (NEDMA) held its Marketing Technology Summit at the Boston Common Hotel & Conference Center. The conference focused on the innovation that drives ROI, but much of the material presented also encouraged attendees to understand the technology that helps fuel their marketing strategies. An all-day event, the summit opened with a keynote presentation, featured nine individual presentations and wrapped up with a three-person panel. Speakers represented companies ranging from Hubspot, to Google, Brainshark, IBM Interactive and more.

Overdrive's CEO, Harry J. Gold presenting at the 2013 NEDMA Tech Summit.
Overdrive’s CEO, Harry J. Gold, presenting at the 2013 NEDMA Tech Summit.

Two members of the Overdrive Interactive team were featured at the conference: CEO, Harry J. Gold spoke to a packed room about “Search Marketing: Killer Tactics & New Technologies.” Later in the day, Director of Social Media, Bob Cargill, led a panel discussion on “The Tools and Technologies for Social Media Success,” for which he was joined by Akamai Technologies’ Director of Brand Communications & Social Media, Jamie Pappas, and IBM Interactive’s Senior IT Architect, Eric Andersen.

Overdrive Interactive is proud to have been a sponsor of NEDMA’s 2013 Marketing Technology Summit and we are looking forward to next year’s event! The 2013 summit’s homepage is still up and running, so be sure to check it out to get an idea of the high caliber of speakers and presentations that will surely be present once more at next year’s event: http://www.nedma.com/summit/

Jamie Pappas, Eric Andersen and Bob Cargill
Social media panelists Jamie Pappas and Eric Andersen join moderator Bob Cargill.

Were you at this year’s Marketing Technology Summit? We would love to hear your reaction to the presentations you attended! Presentation decks from the summit can be viewed on NEDMA’s SlideShare page, at: http://www.slideshare.net/nedma Photos from the event can be viewed on NEMDA’s Facebook page at: http://on.fb.me/15RQrsU


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