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New Feature From Google Analytics – Get Answers Instantaneously

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Google announced a few days ago a huge step towards the future of Analytics Intelligence. The new feature, which already discussed last year, called “Ask Intelligence” is basically a machine learning technology that let you get answers from Google Analytics about your key business metrics such as “How many new users did we have from organic search on mobile last week?” or “What was our trend in sessions for June by age?”

This new feature will be available in Google Analytics and Google Analytics 360, both on desktop and mobile. On desktop, users will be able to type questions into a query box after clicking the Intelligence icon from every page in Analytics. On the mobile app, users will be able to use voice to surface data in Google Analytics after clicking on the Analytics Intelligence icon.

Here how it’ll work

What’s for the future?

Google says it should get smarter and better over time, but at this point, the system supports “what” and “how many” types of questions only. A cool thing about all that is that you can ask follow-up questions based on the previous question.

According to Google, the “asking a question” functionality should start rolling out over the next few weeks to all users; It’s only in English now, but Google says it will add other languages in the future as the system learns more about the types of questions users are interested in.

The main purpose of all that is to let people throughout an organisation to be able to get all the information they need without the need of relying on data analysts. Now even people with no deep familiarity with Gooogle Analytics interface could get the information they need to understand how the business is performing online.

Find  more about it in this short video

 

Analytics

metrics vs dimension google analytics reporting

Ultimate Google Analytics Dimensions and Metrics List

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When it comes to better Findability, analyze your website performance.  Better and richer data sets infused with behavior insights. Below is a list of all the dimensions and metrics found in Google Analytics reports Core Reporting API. You can use the Metadata API to: Automatically discover new columns Access all dimensions and metrics attributes for Google Analytics…

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Analytics

How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

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