Driving Forward > Digital Marketing Blog

“NewFronts” Trying to Drive Ad Dollars to Digital

By

digital contentSomewhat lost in the publicity surrounding this year’s television upfronts was the fact that this year was the first year of the digital “NewFronts,” in which many top digital content publishers, like YouTube and Hulu, held a two week event atte

mpting to show advertisers and agencies that by generating original content they can generate the similar supply and demand, and by extension ad dollars, as TV.

The question right off the top is, will it work? It’s not for a lack of trying. YouTube has reportedly invested $100M in original programming while Hulu has nine original digital programs. But will people turn to digital to watch original digital programming?

It will certainly be a tough nut to crack, with people’s years of habits hard to break and with traditional broadcast TV incorporating many digital and social elements into their programming, giving people more access to network programming than ever before.

But one would think there is room for successful original digital programming. Think of it much like cable TV, with smaller niche shows generating great buzz and loyal fan bases. Certainly there is the opportunity to carve out a place of their own, but will the ad dollars follow?

Tags

Advertising

How AI is Reshaping Digital Marketing

By

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: newfronts-trying-to-drive-ad-dollars-to-digital
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=newfronts-trying-to-drive-ad-dollars-to-digital&page=
Loaded Template: single.php