Driving Forward > Digital Marketing Blog

One Quick Tip To Improve Your Remarketing Campaign

By

Here’s the tip: create a remarketing list for visitors who stay on your site 30 seconds or longer.

Your site’s visitors come from a variety of channels: direct, organic search, paid search, display, social, a host of referral sources – the list goes on. But what share of that traffic is genuinely interested in what you have to offer? I’d be willing to bet a large share bounces rather quickly.

Google Analytics bounce rate highlight

 

 

 

 

According to Techwyse, average bounce rate is 40-55%. In some environments – perhaps a dedicated paid search landing page – a high bounce rate could be intentional. But for all site traffic, close to half of your visitors, if not more, leave your site without viewing a second page.

Additionally, if you look at sessions by 30 second time blocks, you’ll likely see that a large portion of sessions last fewer than 30 seconds.

Session Duration by 30 second intervals

 

 

 

 

 

 

This might be surprising – but if you’re at all familiar with site analytics, probably not. What is surprising, however, is how many advertisers have remarketing initiatives that target ALL site visitors. Doing this means that you’re targeting an audience where a huge share of users is likely not sufficiently “qualified.” You might say “Well, if they aren’t interested, they won’t click on my ad.” Unfortunately, too often they do.

So as I mentioned at the beginning of this post, my quick tip is this: create a remarketing list for visitors who stay 30 seconds or longer. By doing this, you’ll be targeting a tighter, more qualified group of users, and while your impression totals won’t be as high as they would be had you targeted all site visitors, your conversion efficiencies will thank you.

Note: To help grow your audience, consider setting your cookie duration to 90 days, rather than the 30 day default. You should also consider additional lists based on session duration, but I’d recommend a minimum duration of 10 seconds.

Tags

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: one-quick-tip-to-improve-your-remarketing-campaign
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=one-quick-tip-to-improve-your-remarketing-campaign&page=
Loaded Template: single.php