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One Stop Search Shopping

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Yahoo! India recently launched Glue Pages Beta, a new search experience that collates and integrates information from across the Web onto one enhanced visual results page. Glue Pages run across searches for select terms in categories such as health, sports, entertainment, travel, technology, and finance. Glue Pages Beta works well when searching for topics that have broad search results.

For example, if you search for “yoga,” the classic paid and natural search results will show up, but the page is also complimented with a Wikipedia definition for yoga, Google Blog Search results, as well as links from HowStuffWorks, YouTube videos on yoga and information from Y! India Answers.

“Searching on Glue Pages Beta will result in an experience that promises more than just web links. Users will receive more relevant, visually appealing search results from across the Web in one topical page. The new Glue Pages Beta feature for Yahoo! India Search supports our strategy to make Yahoo! the leading starting point on the Internet and demonstrates our commitment to provide a compelling online search experience,” said Gopal Krishna, Head of Audience, Yahoo! India.

To try out Yahoo! India Glue Pages Beta, click here

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6 Google Analytics KPIs CMOs Should Track

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As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need to watch to ensure online marketing campaigns perform well. 1. Conversions Using Google Analytics, you…

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3 SEO Metrics for CMOs

3 SEO Metrics for CMOs

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Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate to search engine optimization. Comprehensive SEO Metrics to Track How can we arm our CMOs…

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