Online Advertising for B2B
At our agency, we do a lot of work for B2B (define) companies that look want to reach people by job title or function. Especially today, advertisers want to hone in their targeting as accurately as possible to reach the right people who can buy or influence the purchase of their products and services. So I worked with Bianca Garcia, one of our media planners who does a fair amount of B2B online advertising, to list a few options — and she came up with these great ideas.
Here are six approaches or places to target people online by job function or title.