Driving Forward > Digital Marketing Blog

Online Advertising for B2B

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At our agency, we do a lot of work for B2B (define) companies that look want to reach people by job title or function. Especially today, advertisers want to hone in their targeting as accurately as possible to reach the right people who can buy or influence the purchase of their products and services. So I worked with Bianca Garcia, one of our media planners who does a fair amount of B2B online advertising, to list a few options — and she came up with these great ideas.

Here are six approaches or places to target people online by job function or title.


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Social Media: 15 Ways You’re Doing It Wrong

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Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media. Whether they’re surprisingly misinformed or just plain lost,…

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