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Online Holiday Sales Up for 2009

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A comScore report shows that holiday sales increased by 4% in 2009, from approximately $28 billion in 2009 to $29.1 billion.

Though eMarketer originally predicted a slightly higher percentage increase, the numbers are an improvement over the decline in sales from the previous year, when online sales fell 5.7%. The decrease was most likely due to the impact of the economic recession on consumers.

December 15, 2009 topped the list of the top 10 spending days during the holiday season as consumers scrambled to make their final purchases from online retailers. On Cyber Monday, the online equivalent of Black Friday, consumers spent a total of $887 million.

Source: eMarketer; January 14, 2010

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NEDMA Annual Conference 2019 Recap (Part 1)

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NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England Direct Marketing Association (NEDMA) 2019 Annual Conference. Exhibitors lined the sides and back of Bentley’s…

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The Miracle Of Findability

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Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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