Driving Forward > Digital Marketing Blog

Online Marketing Agency Overdrive Interactive wins Best Use of Social Media and Targeting Categories at the 2009 MITX Awards

By

Online marketing agency Overdrive Interactive captured two top prizes in the Social Media and Targeting categories at this year’s Massachusetts Innovation and Technology Exchange (MITX) awards.

The Harley-Davidson 2010 Motorcycle Mosaic http://www.h-d-mosaic.com is an innovative viral campaign that uses the passion of the Harley rider to get this highly diverse audience to participate in an interactive photo mosaic.  Each of the over 4,000 participants uploaded their photo which then became the cover of the 2010 catalog.  Overdrive’s application allowed participants to locate their photo in the mosaic and share this information with friends and family.

Zipcar was the proud recipient of a new category award this year, Best Use of Targeting, for a highly successful campaign targeting all ten of their domestic markets as well as their three international markets. The 2009 targeting campaign was an integral part of Zipcar’s overall marketing efforts to drive an unprecedented number of new users to join Zipcar. http://www.zipcar.com

“We are laser focused on the creation and execution of innovative online marketing campaigns that deliver measurable results for all of our clients,” said Harry Gold, search marketing and social media expert and CEO, Overdrive Interactive.  “We are honored to have received these prestigious awards on behalf of Harley-Davidson and Zipcar.”

The MITX awards are the largest and most prestigious awards competition in the country for interactive and web innovations and celebrates the best creative and technological accomplishments emerging from New England.

About Overdrive Interactive
Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services.  The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com

Tags

Marketing

NEDMA Annual Conference 2019 Recap Part 2

By

The morning of the NEDMA Annual Conference may have been filled with fresh faces, eager to learn – but the afternoon was dominated by marketing warriors, equipped with actionable insights and braced for knowledge yet to come from upcoming sessions. Read the recap of the first sessions of the day, including CEO Harry J. Gold’s…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: online-marketing-agency-overdrive-interactive-wins-best-use-of-social-media-and-targeting-categories-at-the-2009-mitx-awards
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=online-marketing-agency-overdrive-interactive-wins-best-use-of-social-media-and-targeting-categories-at-the-2009-mitx-awards&page=
Loaded Template: single.php