Driving Forward > Digital Marketing Blog

Online Retailers Get Ready for Consumer Spending

By

Despite a long road ahead to recovery from the recession, online retailers are about to invest in advanced e-commerce applications to ensure consumers receive a superior online shopping experience.

According to Internet Retailer and Vovici Corp., seven out of 10 online merchants plan to spend more on e-commerce applications and services this year. At least 38.5% of all respondents to the survey seek to add or replace applications in areas of content management. Additionally, 37% who responded to the survey plan to improve or add customer review and rating applications or develop more personalized online shopping experiences for consumers. Other applications online retailers want to add or replace include site searches, live chats and order management.

In reference to advanced models, social marketing is a high priority for online retailers, with 49.5% of respondents planning to develop social media applications for consumers.


It is important that online retailers keep up with changing technology in order to ensure consumers are satisfied with their shopping experience. Any difficulties consumers face in shopping online may result in lost business for retailers.

Source: eMarketer; November 13, 2009

Tags

E-Commerce

NEDMA Annual Conference 2019 Recap (Part 1)

By

NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England Direct Marketing Association (NEDMA) 2019 Annual Conference. Exhibitors lined the sides and back of Bentley’s…

Read the full article

E-Commerce

search social app

The Miracle Of Findability

By

Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: online-retailers-get-ready-for-consumer-spending
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=online-retailers-get-ready-for-consumer-spending&page=
Loaded Template: single.php