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Online Retailers Get Ready for Consumer Spending

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Despite a long road ahead to recovery from the recession, online retailers are about to invest in advanced e-commerce applications to ensure consumers receive a superior online shopping experience.

According to Internet Retailer and Vovici Corp., seven out of 10 online merchants plan to spend more on e-commerce applications and services this year. At least 38.5% of all respondents to the survey seek to add or replace applications in areas of content management. Additionally, 37% who responded to the survey plan to improve or add customer review and rating applications or develop more personalized online shopping experiences for consumers. Other applications online retailers want to add or replace include site searches, live chats and order management.

In reference to advanced models, social marketing is a high priority for online retailers, with 49.5% of respondents planning to develop social media applications for consumers.


It is important that online retailers keep up with changing technology in order to ensure consumers are satisfied with their shopping experience. Any difficulties consumers face in shopping online may result in lost business for retailers.

Source: eMarketer; November 13, 2009

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E-Commerce

NEDMA Annual Conference 2019 Recap (Part 1)

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NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England Direct Marketing Association (NEDMA) 2019 Annual Conference. Exhibitors lined the sides and back of Bentley’s…

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E-Commerce

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The Miracle Of Findability

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Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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