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Overdrive Interactive CEO will Speak at the 2010 Bridge to Integrated Marketing & Fundraising Conference in Washington, D.C.

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Harry Gold, Overdrive Interactive CEO, will be presenting on Social Media at the 2010 Bridge to Integrated Marketing & Fundraising Conference in Washington, D.C. on July 27.

Harry GoldHarry Gold, CEO of the Boston-based digital marketing firm, Overdrive, will be speaking at the 2010 Bridge to Integrated Marketing & Fundraising Conference being held on July 26, 27, and 28 at the Gaylord National Hotel & Conference Center in Washington D.C.

Harry’s presentation, entitled “Social Media is About Socializing,” will explore the community building techniques which encourage meaningful interaction and viral marketing, launching and leveraging measurable content-driven social media channels, and measuring ROI on Social Media Marketing efforts. The presentation is scheduled to begin at 2:00 PM on Tuesday, July 27.

As CEO of Overdrive Interactive, Harry’s primary mission is to create innovative online marketing programs based on real-world success and to ensure that the technology and best practices that drive those successes are continually incorporated into the methods of the agency.  He is also on the forefront of developing Overdrive’s social media measurement technologies that enable marketers to measure actual leads, revenue and ROI from their social media programs.

2010 Bridge ConferenceThe Bridge Conference is an annual event which provides marketers with an opportunity to learn about the effective use of integrated marketing approaches, as well as new techniques, tools and technologies to capture and engage their audience. The three day event features nationally and internationally renowned speakers and some of the finest cutting-edge educational programming available to direct marketers in North America.

To tweet about the conference, please utilize the #Bridge10 hashtag.

About Overdrive Interactive:

Overdrive Interactive is a full-service digital marketing agency based in Boston, MA that helps clients grow their business with engaging, integrated and measurable social media marketing, search engine marketing and online media campaigns and services.  The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive Interactive serves organizations that are seeking a high level of accountability from their agencies with proprietary social media tracking and dashboard technologies that allow companies to track actual leads, revenue and ROI from their social programs.  For more information, please visit www.OverdriveInteractive.com or call 617-254-5000.

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