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Overdrive Interactive Hosts a BrightEdge User Group

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On Wednesday, June 28th, Overdrive Interactive hosted our first BrightEdge User Group. As avid users of the BrightEdge platform – Overdrive has been a certified agency since 2013 – our SEO team was thrilled to participate in this great initiative by BrightEdge. The user group provides a friendly setting where local SEO and content marketing professionals can meet and share industry insights and platform best practices. The event included a delicious continental dinner, wine tasting, and a presentation by Erik Newton, VP Customer Marketing and Head of SEO at BrightEdge, and Jeff Selig, VP Search, Social, and Analytics at Overdrive Interactive. You can watch their presentation on the latest search and content marketing research and strategies below (or here).

A common theme in our discussions was that search needs a seat at the table. Search is consistently the top driver of website traffic, but it needs more recognition and a bigger budget. The guests shared the strategies they’ve used to work with other departments in their businesses to highlight search and create stronger SEO strategies.

Brightedge has been hosting and plans to continue hosting these events in various locations. If you are interested in joining a user group in a city near you, sign up here.

BrightEdge User Group Overdrive Interactive Event
View more photos from the event.

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NEDMA Annual Conference 2019 Recap Part 2

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The morning of the NEDMA Annual Conference may have been filled with fresh faces, eager to learn – but the afternoon was dominated by marketing warriors, equipped with actionable insights and braced for knowledge yet to come from upcoming sessions. Read the recap of the first sessions of the day, including CEO Harry J. Gold’s…

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NEDMA Annual Conference 2019 Recap (Part 1)

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NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England Direct Marketing Association (NEDMA) 2019 Annual Conference. Exhibitors lined the sides and back of Bentley’s…

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