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Overdrive Interactive Hosts a BrightEdge User Group


On Wednesday, June 28th, Overdrive Interactive hosted our first BrightEdge User Group. As avid users of the BrightEdge platform – Overdrive has been a certified agency since 2013 – our SEO team was thrilled to participate in this great initiative by BrightEdge. The user group provides a friendly setting where local SEO and content marketing professionals can meet and share industry insights and platform best practices. The event included a delicious continental dinner, wine tasting, and a presentation by Erik Newton, VP Customer Marketing and Head of SEO at BrightEdge, and Jeff Selig, VP Search, Social, and Analytics at Overdrive Interactive. You can watch their presentation on the latest search and content marketing research and strategies below (or here).

A common theme in our discussions was that search needs a seat at the table. Search is consistently the top driver of website traffic, but it needs more recognition and a bigger budget. The guests shared the strategies they’ve used to work with other departments in their businesses to highlight search and create stronger SEO strategies.

Brightedge has been hosting and plans to continue hosting these events in various locations. If you are interested in joining a user group in a city near you, sign up here.

BrightEdge User Group Overdrive Interactive Event
View more photos from the event.


Overdrive Interactive goes to Fenway

Fun at Fenway with Team Overdrive


The Overdrive team enjoyed our (end of) summer outing this year at no place other than our beloved Fenway Park. Is there a better way to celebrate the end of summer then going to a Red Sox game on a beautiful New England day? Answer: no, there is not.    Step 1: Start with a…

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December 9, 2019

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The Digital Advertising Guide – 2nd Edition

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