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Overdrive Interactive Sweeps Paid Search Category at New England Direct Marketing Association (NEDMA) 2008 Awards for Creative Excellence


Interactive Marketing Agency Receives Top Honors from Direct Marketing Trade Association

June 17, 2008— Overdrive Interactive, a Boston-based full service search engine marketing and online media agency specializing in lead generation, brand building and customer acquisition, announced today that they received five New England Direct Marketing Association (NEDMA) 2008 Awards for Creative Excellence.

The following submissions were honored in various categories:

  • Aquent Banner Campaign won Gold in the electronic category for B-to-B banner ads
  • New England Direct Marketing Association Website won Gold in the electronic category for B-to-B website
  • EMC, RSA Security Division, Lead Acquisition PPC Campaign won Gold in the electronic category for Pay Per Click advertising
  • Boston.com Events PPC Campaign won Silver in the electronic category for Pay Per Click advertising
  • Harley-Davidson PPC Campaign won Bronze in the electronic category for Pay Per Click advertising

“We are delighted to be presented with the prestigious NEDMA Awards. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdriveis doing on behalf of our clients” commented Ty Velde, Director of Client Services.

“Sweeping the entire paid search category is a real tribute to our team members who are constantly raising the ROI of campaigns they manage” said Harry J. Gold, CEO of Overdrive. He added, “It is the combination of our applied best practices, diligent Account Management and cutting edge technology that lets us deliver the kind of results that warrant this kind of recognition.”

The NEDMA Awards is a results-oriented competition based on excellence of the marketing solution, recognizing creative and strategic achievements. The awards honor direct marketing excellence in categories that include print ads, direct mail, broadcast, catalog, electronic, integrated media campaigns and direct mail. The winners of the 27th Annual NEDMA Awards for Creative Excellence, selected from more than 450 submissions, were announced by radio personality Billy Costa of KISS 108 at a ceremony earlier this month in Boston, Mass. For more information, visit: http://www.nedma.com/.

About Overdrive Interactive
Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, social media marketing, online media planning and buying, email marketing, and website and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies.


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