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Overdrive Interactive Wins 14 NEDMA Awards, Sweeping the SEO and PPC Categories and Taking Gold in Social Media

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Overdrive Interactive, a leading Boston based digital-marketing agency, won 14 awards for Creative Excellence at the 2010 New England Direct Marketing Association (NEDMA) Awards Banquet, held on Tuesday, June 15th at the Courtyard Downtown Boston Tremont Hotel and the Royale.  This year’s awards highlighted Overdrive’s success in Search Engine Optimization, Paid Search Management and Social Media Marketing.

The NEDMA Awards honor Creative Excellence in categories including Print, Direct Mail, Broadcast, Interactive, Other Media, Technique, Integrated Media and “Direct Mail on a Shoestring” for New England based professional associations dedicated to direct marketing.

“The NEDMA Awards recognize our online marketing expertise alongside some of the best known marketing agencies in New England,” commented Overdrive Interactive Partner and Director of Client Services, Ty Velde. “They also give credence to our belief that online marketing must not only be creative within the medium, it must deliver bottom line results for our clients.”

Harry Gold, Overdrive Interactive CEO and Managing Partner, reflected on the awards saying “We’re honored to have received 14 awards at NEDMA this year. It’s great to be recognized and we’re incredibly appreciative to our clients for working alongside us over the course of these projects.” This is Overdrive’s fourth consecutive year being honored at NEDMA.

Some of Overdrive Interactive’s Gold and Silver awards included:

GOLD – Interactive, Other Social Media (Facebook, LinkedIn, etc.), Unshakle Upstate Social Media
GOLD – Interactive, Online Video (strategically placed for marketing), Boston.com Globe 10.0 Facebook Application
GOLD – Interactive, Pay Per Click Advertising, 2009 EMC Google Adwords Campaign
GOLD – Technique, Most Innovative Online Format, Harley-Davidson 2010 Motorcycle Mosaic
GOLD – Integrated Media Campaign, B-to-C Integrated Campaign (Image or Brand Building), Harley-Davidson Military Appreciation Month Social Media Campaign
SILVER – Interactive, Other Social Media (Facebook, LinkedIn, etc.), Harley-Davidson 2010 Motorcycle Mosiac
SILVER – Interactive, Pay Per Click Advertising, Barefoot Books Paid Search Campaign
SILVER – Technique, Most Innovative Online Format, Harley-Davidson Military Appreciation – YouTube Masthead Banner
SILVER – Integrated Media Campaign, B-to-C Integrated Campaign (Image or Brand Building), Harley-Davidson Competitive Bike Exchange Campaign

NEDMA, the oldest regional direct marketing association in the country, supports the use of — and innovation in — all forms of direct marketing media, from direct mail to interactive, advertising, broadcast, telemarketing and more. Each year the NEDMA awards honor innovative direct marketing campaigns and individual submissions that produce dramatic results. For more information, visit NEDMA.com

ABOUT OVERDRIVE INTERACTIVE

Overdrive Interactive is a full-service digital marketing agency based in Boston, MA that helps clients grow their business with engaging, integrated and measurable social media marketing, search engine marketing and online media campaigns and services.  The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive Interactive serves organizations that are seeking a high level of accountability from their agencies with proprietary social media tracking and dashboard technologies that allow companies to track actual leads, revenue and ROI from their social programs.  For more information, please visit www.OverdriveInteractive.com or call 617-254-5000.

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