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Overdrive Interactive Wins 15 NEDMA Awards including Best of Show!


Last night, at the 2011 New England Direct Marketing Association (NEDMA) Awards for Creative Excellence Banquet, Overdrive won 15 awards highlighting success in Search Engine OptimizationPaid Search Management and Social Media Marketing, including the coveted ‘Best of Show’ Award. The event was at the Boston Museum of Science.

The NEDMA Awards honor Creative Excellence in categories including Print, Direct Mail, Broadcast, Interactive, Other Media, Technique, Integrated Media and “Direct Mail on a Shoestring” for New England based professional associations dedicated to direct marketing.

We’re honored to have received 15 awards at NEDMA this year. It’s great to be recognized and we’re incredibly appreciative to our clients for working alongside us over the course of these projects. This is Overdrive’s fifth consecutive year being honored at NEDMA.

Some of Overdrive Interactive’s Gold and Silver awards included:

BEST OF SHOW – Interactive, Website, CCA Global Partners – Tigressa Sweepstakes

GOLD – Interactive, Banner Ads, Progress Software – Progress Video Blogger Entry Forum

GOLD – Interactive, Website, CCA Global – Tigressa Sweepstakes

GOLD – Interactive, Search Engine Optimization, Allen School Online SEO

GOLD – Interactive, Other Social Media, Allen School Social Media Channel

GOLD – Interactive, Online Video, Progress Software – Progress Video Blogger Forum

GOLD – Interactive, Pay Per Click Advertising, John Hancock Financial Services Search Engine Marketing Campaign

GOLD – Integrated Media Campaign – B-to-B (image or brand building), Progress Software – Progress Operational Responsiveness Campaign

SILVER – Interactive, Search Engine Optimization, The Hackett Group – The Hackett Group SEO

SILVER – Interactive, Pay Per Click Advertising, Skillsoft Paid Search

SILVER – Technique, Best Creative Execution, CCA Global Partners – Save Our Sanity Sweepstakes

NEDMA, the oldest regional direct marketing association in the country, supports the use of — and innovation in — all forms of direct marketing media, from direct mail to interactive, advertising, broadcast, telemarketing and more. Each year the NEDMA awards honor innovative direct marketing campaigns and individual submissions that produce dramatic results. For more information, visit NEDMA.com



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