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Overdrive Interactive Wins Award for Best Use of Search at the 2008 MITX Awards

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Boston, MA, November 21, 2008 — Overdrive has been selected as a winner in the “Best Use of Search” category at the 2008 MITX Awards for its work with Harley-Davidson. The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies. Winners were announced in 33 categories, including five “Best of” awards, at a sold out ceremony attended by more than 1,000 industry professionals held on November 19 at the Boston Marriott Copley Place.

Overdrive Interactive, the online marketing agency behind highly successful search and social media campaigns for clients as diverse as The Princeton Review, EMC, The Boston Globe and media giant Dow Jones, was engaged by Harley-Davidson to launch a paid search campaign, as well as Harley-Davidson’s first social media platform.

“We know that search engines have become the #1 resource that consumers use to find and research products and services,” said Harry Gold, CEO of Overdrive Interactive. “Search engines have the unique ability to access the critical moment when your target audience is seeking exactly what you are selling. The Harley-Davidson brand generates a great deal of passion and excitement among consumers, so we wanted to build on that momentum by delivering them to the right place at the right time. We are thrilled to have that work recognized by the MTX Awards.”

Entries were judged by over 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors and business professionals.

“This year’s award winners represent some of the world’s most innovative marketing and creative experts. These companies and individuals help big-name brands connect with their audiences through innovative and non-traditional use of technology,” said Kiki Mills, executive director of MITX. “MITX is proud to be the foundation for New England’s vibrant digital community and to recognize and help keep our Internet business and marketing practitioners at the forefront of innovation.”

The 2008 MITX Awards were sponsored by Atom Group, Blue Sky Factory, Business.com, Factory, DLA Piper, Google, IBM, Kelliher Samets Volk, DoubleClick, EyeWonder, Fidelity, myOptumHealth.com, PricewaterhouseCoopers, Rocketship, Sportsgenic and Technology Review. Contributors include Kentico and Websitenarrators.com.

For the complete list of winners and other information please visit the MITX Awards Web site.

About Overdrive Interactive
Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/.

About MITX

Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region’s premier professional organization for the Internet business & marketing industry. Reaching more than 7,000 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 70 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA. For more information please go to mitx.org.

See you again next year!

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