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Overdrive Interactive Wins Eight IAC Awards


Overdrive is very proud and honored to announce that we have won eight IAC Awards! The IAC (Internet Advertising Competition) provides an opportunity to highlight online advertising in 96 industries and 9 online formats including, online ad, video, email and social media to name a few. This year marked the 10th annual IAC and we are thrilled to have won in several categories!

Details based on the campaigns and the awards:

  • AAA
    • Campaign: Fall Travel Partner Campaign
    • Award: Best Travel Rich Media Online Ad
  • Topps
    • Campaign: Topps Website Redesign
    • Award: Best Sports Website
  • Journal Watch/Massachusetts Medical Society
    • Campaign: Physician’s First Watch Facebook Fan Acquisition Campaign
    • Award: Best Medical Social Media Campaign
  • ProPhase Labs/Cold-EEZE
    • Campaign: Dr. is In – Facebook Application
    • Award: Best Medical Interactive Application AND Best Pharmaceuticals Interactive Application
  • Unshackle Upstate
    • Campaign: Unshackle Upstate Website Re-Launch
    • Award: Best Political Website
  • Samsonite
    • Campaign: Samsonite Email Marketing Campaign
    • Award: Best Retail Email Message Campaign  AND Best Shopping Email Message Campaign
  • Samsonite
    • Campaign: Bag-A-Day Giveaway
    • Award: Best Retail Social Media Campaign AND Best Shopping Social Media Campaign
  • Sweet Tweets
    • Campaign: Sweet Tweets Product Launch Video
    • Award: Outstanding Online Video

Congratulations to everyone that worked on these campaigns!

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

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