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Overdrive to Sponsor Upcoming NEDMA Marketing Technology Summit!


logo_mtechOverdrive Interactive is proud to announce that we will be sponsoring the New England Marketing Association (NEDMA)’s 2014 Marketing Technology
on November 5. Now in its fifth year, the Marketing Technology Summit (MTech, for short) is an annual event that brings direct marketers together for a day of educational sessions and panels, focusing on cutting-edge marketing technologies. This year, Overdrive’s fellow sponsors include ExactTarget, DMM, Inc., Wilde Agency and RobbinsKersten Direct.

Ticketing for MTech’14 is now open, with early bird pricing is available through August 31. The Marketing Technology Summit has sold out every year since its inception, so reserve your spot today! Speaker bios, session descriptions, and the schedule for the day can also be found on the Summit’s official website.

As stated on the program’s website, NEDMA’s Marketing Technology Summit is “A day of cutting edge marketing technology education [aimed to help attendees] start to become the Marketing Engineer[s they] need to be! This informative event features speakers and luminaries who will present the latest and greatest technologies being used by marketers of all stripes.” This year’s Summit will address subjects ranging from the marriage of search, social and branding, to creating a marketing technology strategy, the next wave in video marketing, marketing automation, and much more.

Additional sponsors are welcome and may find both detailed package descriptions and Sponsorship Applications here. Any questions about the event may be sent to Pat Lee, Managing Director of NEDMA. Overdrive’s social media platforms will provide information about speakers, sessions and ticket deadlines, and the Summit can be followed socially by using #MTech14.

For those who are still deciding whether to attend MTech’14, a recap of last year’s Summit can be found here, and a sample of the presentation decks from MTech’13 can be found on NEDMA’s SlideShare page. On behalf of Overdrive and NEDMA, we hope to see you there!


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