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Personalized Recommendations Generate Mixed Reactions

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When a consumer visits an e-commerce website nowadays, it is nearly impossible to ignore reccomendations that have been provided by the site. These reccomendations suggest other items that the consumer may be interested in, based on shopping history and stored data. Normally populated by a sophisticated alogarythm, these recommendations intend to predict what the consumer may be interested in purchasing, and entice the consumer to purchase these products from their website.

However, since product reccomendations are becoming more widespread, consumers are noticing and reacting when these recommendations don’t meet their interests or needs. According to the Choicestream “2009 Personalization Survey,” 59% of consumers reported that they received poor personal recommendations in 2009.


Consumers that were surveyed reported high satisfaction with the reccomendations from entertainment sites such as iTunes and Netflix, and were least satisfied from reccomendations from e-commerce sites in the toy, office supply and shoe companies.

Source: eMarketer, February 4, 2009

E-Commerce

NEDMA Annual Conference 2019 Recap (Part 1)

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NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England Direct Marketing Association (NEDMA) 2019 Annual Conference. Exhibitors lined the sides and back of Bentley’s…

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E-Commerce

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The Miracle Of Findability

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Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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