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Podcasting Goes Mainstream

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Podcast audience is growing, and will continue its growth within the next four years. It is expected that by 2013 37.6 million internet users will be downloading podcasts.


Click on graph to enlarge and you can see the podcast demographics between 2006 vs 2008.

Source: eMarketer, March 4 2009

Social Media

Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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