Driving Forward > Digital Marketing Blog

Mystery Solved?: AdWords Quality Score provides new insights


Google Quality Score Transparency
There is one less mystery in the world of Paid Search today, thanks to Google AdWords providing additional insight about the elusive Quality Score (QS) metric. Quality Score as defined by Google is:

“An estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren’t as relevant and useful to someone looking at your ad”

This was predominantly a “black-box” metric driven by several factors but largely by Click Through Rate (CTR). Much like Google’s Pagerank scaled metric it’s something to improve but very little insight has ever been directly given by Google. It’s been on many advertisers’ radars for years as Google rewards high quality score with often a lower Cost Per Click. There have been plenty of myths and legends on how to improve QS, but until today there was no way to know which element was dragging you down.
Google AdWords Transparency Screenshot

Starting today you’ll be able to get some insight on which element to focus on: Campaign Structure, Ad text, or Landing page experience. QS is still done on a Keyword Level and according to Google there has not been a QS algorithm change at this time. Getting this data it’s a bit “clunky” with having to individually roll-over each keyword to assess the new Quality Score elements ranking. As a QS Algo change is inevitable, NOW is the time to review this new insight. AdWords is still only providing elementary data of Low, Average, and High to describe the rank for each of the three elements; nevertheless it’s exciting to see if all the speculation these years have been correct.

Google AdWords Official Announcement



How AI is Reshaping Digital Marketing


Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

Read the full article


December 9, 2019

Become a Marketing Engineer at MTech Summit. Register now to get a $60 discount.

Register Now!

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   


The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   


Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: qualityscoretransparency
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=qualityscoretransparency&page=
Loaded Template: single.php