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Republicans Seriously Trailing Democrats in Social Media Marketing

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(Boston, MA- January 4, 2011) Online and social media marketing agency Overdrive Interactive released a new infographic entitled, “Election 2012 Social Media Rankings.” This infographic is a visualization of the 2012 presidential candidates’ social media rankings based on their cumulative Facebook likes and Twitter followers. The visual shows how many friends each candidate has amassed on the most important social networks: Facebook and Twitter.

The infographic is available for viewing, download, sharing and republishing at:

www.OverdriveInteractive.com/2012

The ranking, and visualization of the data, shows a clear social media disparity between the Democratic candidate, Barack Obama, and all the republican candidates.  The graphic shows how far the GOP must go to catch up with the social media marketing potential of the Democrats. President Obama has many social connections from his last campaign and has continued to build his social connections throughout his presidency. His current Facebook and Twitter friend counts exceed 36,072,492. This total is 22 times greater than the nearest GOP contender Newt Gingrich who has 1,611,128 and is 7 times greater than all the social connections of the republicans combined. (Statement is from data on 1/3/2012 at 3:40 PM.)

Overdrive Interactive’s CEO, Harry J. Gold says, “The sheer scale of the President Obama’s social media marketing platform is huge and could benefit the Democrats for years to come even after the elections and his presidency.” Gold added, “The media equivalent value of this kind of social presence and communications platform is certainly in the tens of millions of dollars and in most cases cannot even be bought – it has to be earned.”

The data was compiled through Overdrive Interactive’s social media tracking site, the Overdrive50, and its Election 2012 section. While still in beta, the site shows nearly real time and accurate listing of companies, organizations and people ranked by how many likes and followers they have amassed on Facebook and Twitter. Candidates featured in the Election 2012 section include Barack Obama, Newt Gingrich, Mitt Romney, Ron Paul, Michele Bachmann, Rick Perry, Gary Johnson, Rick Santorum, Jon Huntsman and Buddy Roemer.

While Obama was at one time one of the most popular people on Facebook sitting at the top of the Overdrive50, he currently sits in position 15 of the www.Overdrive50.com behind the star and brand power of celebrities and entities that include Lady Gaga, Facebook, YouTube, Rihanna, Eminem, Justin Beiber and Coca Cola.

Overdrive is allowing Bloggers, publications and all media outlets to publish and broadcast the infographic image as long as it is not modified and when shown online, a link is given to the distribution page located at http://www.OverdriveInteractive.com/2012. The infographic will be provided in a variety of formats and sizes.

ABOUT OVERDRIVE INTERACTIVE
Overdrive Interactive is a full-service online marketing agency that brings together  social media marketing, paid search engine marketing, organic search engine optimization, online media planning and buying, online creative and web and application development to provide its corporate clients with fully integrated digital marketing programs that drive measurable results and ROI. For more information, please visit http://www.OverdriveInteractive.com.

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