Driving Forward > Digital Marketing Blog

Retailers Planning Holiday Marketing Strategies

By

This holiday season, retailers are resorting to more traditional marketing tactics, such as paid search and e-mail marketing, to achieve company sales objectives. With the economy in a recession, it is important for retailers to successfully execute these strategies. Fifty-five percent of CMOs at leading US retailers plan to focus on e-mail promotions this holiday season, according to an October 2009 survey by BDO Seidman. Other strategies retailers are likely to focus on include free shipping offers, search engine optimization and social networking.

Though social media usage is increasing at the highest rate this holiday season, a small portion of online retailers do not plan to incorporate sites such as Facebook and MySpace in an overall marketing strategy. On the other hand, 100% of retailers will send e-mails to their house lists, and a majority (63.9%) will not include mobile phone alerts in marketing strategies.

Due to a disconnect between ads clicked and the company landing page, some of these efforts are not as successful as they have the potential to be. For example, two-thirds of advertisers did not have a landing page relevant to purchased keywords, causing misdirected searches. In order to avoid this, retailers need to improve landing pages and increase visibility of marketing messages on e-commerce websites.

Source: eMarketer; December 1, 2009

Tags

E-Commerce

NEDMA Annual Conference 2019 Recap (Part 1)

By

NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England Direct Marketing Association (NEDMA) 2019 Annual Conference. Exhibitors lined the sides and back of Bentley’s…

Read the full article

E-Commerce

search social app

The Miracle Of Findability

By

Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: retailers-planning-holiday-marketing-strategies
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=retailers-planning-holiday-marketing-strategies&page=
Loaded Template: single.php