Driving Forward > Digital Marketing Blog

Rise in Use of Social Networks by Older Individuals


The overall usage of social networking sites in the US has increased by a total of 16% from Q2 2008 to Q2 2009.

In addition, female users significantly outnumbered male users in Q2 2009, as nearly half admitted to visiting social networks. Younger users (<35) still hold the reigns as the top segment involved in online networking. However, the 35+ crowd managed to make significant gains in 2009, eating up a larger share of the overall market.

Usage patterns tend to trend towards vists of <1 time per week or 2-6 times per day, which poses an interesting yet important divide in frequency. It would be informative to correlate the type of user with frequency patterns in order to gain a more detailed overview of social network usage.

Though social networks have tended to contain a mostly younger crowd, it is important to take note that the number of older users adopting social media is only increasing. This has the potential to open up new opportunities for online marketers.

Source: eMarketer, August 5, 2009

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   


The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   


Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: rise-in-use-of-social-networks-by-older-individuals
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=rise-in-use-of-social-networks-by-older-individuals&page=
Loaded Template: single.php