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Search Growth in 2007

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In 2007, searches in the five core search engines increased by 15 percent to 9.6 billion searches. According to MediaPost, “More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market.”

More than 113 billion core searches were conducted in the U.S. during all of 2007

Source: MediaPost Research Brief, February 6, 2008

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6 Google Analytics KPIs CMOs Should Track

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As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need to watch to ensure online marketing campaigns perform well. 1. Conversions Using Google Analytics, you…

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3 SEO Metrics for CMOs

3 SEO Metrics for CMOs

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Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate to search engine optimization. Comprehensive SEO Metrics to Track How can we arm our CMOs…

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