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Seniors Most Likely to Conduct E-Commerce Activity


Seniors are no stranger when it comes to the Internet. Data from the Cable & Telecommunications Association for Marketing (CTAM) indicates that seniors are extremely Web-savvy when it comes to a wide range of Web activity, including e-mail, shopping online and reading news.

At least 94% of those over the age of 65 use e-mail, followed by 77% of seniors using the Internet for shopping. Out of all age groups, seniors were most likely to carry out any e-commerce activity.

Despite seniors being the most likely to engage in e-commerce activities, their Internet presence is much smaller compared to baby boomers. According to the Pew Internet & American Life Project, 11% of US Internet users were ages 64 and older. On the other hand, 28.8% (about 57.4 million) of Internet users were ages 45 to 63.

Like seniors, baby boomers are quite Web-savvy, participating in various activity such as checking e-mail, shopping online, reading news and finding information.

Source: eMarketer; November 16, 2009


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