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Small Businesses Embrace Social Media

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The difficult economy has inspired small businesses to adopt social media in larger numbers. According to “The State of Small Business” report from Network Solutions and The Center for Excellence in Service, social media usage by small businesses increased by 24% in 2009. However, while use of social media by small businesses increased, it did not necessarily meet the expectations set for it by social media practitioners.

It is important to note that the one aspect where the performance of social media exceeeded the expectations of the small businesses is the ability to collaborate more effectively externally, such as with suppliers, partners and colleagues.

While social media performance may have not measured up to the expectations of the small businesses, 22% of respondents already find it profitable to use social media.

Source: eMarketer, March 1, 2010

Social Media

Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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