So now you have a Company Page on LinkedIn… what next?
Earlier this month we discussed the launch of Company Pages on LinkedIn, and more than 3,700 companies have set up Company Pages showcasing their products and services. If this growth continues, and user’s recommendations flourish, LinkedIn has the potential to provide social marketers in both the B2B and B2C arenas a new platform to work with. This success however, relies heavily on engagement levels – so how can you get more users to engage with your company page? Add a follow button to your website!
In the lower right hand corner of your Company Page on LinkedIn, you will now find an embed code that can be used to add a LinkedIn follow chiclet to your website, creating an instant link from your site to your company’s LinkedIn page – great for both social promotion and SEO.