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Social Followers Interested in Deeper Engagement

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Many consumers who follow brands on social media sites expect something in return, such as a good deal on the product or service; however, a recent study demonstrated that some social media users are also looking for a form of deeper engagement.

A MarketingSherpa survey indicated that 65% of daily social media users followed or friended a brand in order to learn about special sales. On the other hand, only 46% of max connectors – those with 500 or more social connections – followed or friended a brand for this purpose. Rather, max connectors preferred to follow a brand to learn about new products, features and services.

Another survey by Razorfish indicated that 43.5% of consumers followed a brand on Twitter in order to learn more about exclusive deals and offerings. Other reasons consumers followed brands were because they were a current customer, or the brand posted interesting and entertaining content.

Source: eMarketer; January 22, 2010

Social Media

Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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