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Social Games – Who’s Playing?

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While young males dominate the video game world, a recent study by Information Services Group found that the average social gamer was a 43-year-old woman.

Social games include web-based games, such as FarmVille and Mafia Wars, found on social networking websites.

The survey found that 55% of social gamers are female. Furthermore, more females are avid gamers – 38% play multiple times per day, compared to 29% of males.

Other insights revealed interesting findings beyond gender specifics. For example, Facebook is the most popular social network for gaming, with 83% of respondents logging onto the social website to play a game. Players have about six social games on average, and about 50% of respondents began playing a game because of a friend’s recommendation.

With 100 million people playing these games, the industry expects $1 billion in revenue this year.

Source: Mashable; February 17, 2010

Social Media

Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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