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Social Media and the Integrated Campaign

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As social and digital media mature, they are becoming an integral part of the marketing mix that is most effectively leveraged by communicating to customers across all channels. According to the Alterian Annual Survey for 2009, the age of silo campaigns is over and consumers will now only be receptive to timely and relevant communication from brands, no matter the channel. This shift in media calls for creative media placement and engaging communication within social media or earned media. It is now possible to create a highly targeted, engaging campaign that speaks to consumers on a one-to-one basis that is more likely to elicit a positive conversation.

Source: eMarketer, Janurary 29, 2009

Social Media

Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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