Driving Forward > Digital Marketing Blog

Social Media Integration With Traditional Search Influences SEO

By

Recently announced from both Bing and Google, all links within the Facebook and Twitter communities directly effect SEO ranking. This social SEO offers new insight for online marketers and social media professionals, as Search Engine Land confirms these social media channels heavily impact search engine results.

In search engine optimization, the results of organic search do come from social media; the growth in SEO, however, isn’t directly from the most links – but those that get the most engagement. Bing’s Facebook Liked Results and Google’s Social Search each provide search results based on users’ social graphs, and Bing’s Social Search and Google’s Realtime Search provides real-time updates directly from these social channels as they happen. Now it has been revealed that the deeper into these search results, it is more so about the integration between social media and traditional search than social media alone.

Both Bing and Google use similar measurements to rank SEO for sites. Bing uses what it calls “Social Authority” and Google uses “Author Authority” – both of which rely on Twitter users’ “author quality”.

To influence organic search results, both Bing and Google use these measurements to do so. So this could range from shared links, posts that have been retweeted, or posts that have been highly interacted with. All of these play a role towards an increase in SEO ranking, leading to more appearances in search results.

In addition to Twitter, Facebook also has a hand in SEO ranking. These search engines can not access personal information through Facebook walls, so they do calculate influential factors on Facebook somewhat differently. However, with this confirmation from both Bing and Google, social media plays a stronger role in online marketing now more than ever.

Social Media

Overdrive Releases 2019 Social Media Map

By

Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: social-media-integration-with-traditional-search-influences-seo
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=social-media-integration-with-traditional-search-influences-seo&page=
Loaded Template: single.php