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Social Networks Popular with Gays & Lesbians


A Harris Interactive poll from May 2009 shows that gay and lesbian Internet users were more likely to be social network members than heterosexuals. For example, 55% of them were on Facebook, versus 46% of heterosexuals – see more information in the graph below:

Source: eMarketer, June 22, 2009

Additionally, 55% of homosexual Internet users read blogs vs. 38% of hetersexuals from the same study.
This Internet behavior is extremely helpful to advertisers for the types of messages they want to put out in the marketplace and where they will have the most return on their investment.

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

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