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Socializing Your Banners With Chiclets

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We all know the lines between social media and online media are blurring. One noticeable way social media marketing is creeping into traditional online display is by incorporating sharing, bookmarking, and syndication chiclets into banners.
Do you know what chiclets are? They are those little Digg, Facebook, Delicious, and Twitter buttons you see nestled around blog posts and articles or consolidated in aggregators like ShareThis.
The definition according to Word Spy is “a small image that links to a syndication file for a web site, particularly a blog.”

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Social Media: 15 Ways You’re Doing It Wrong

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Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media. Whether they’re surprisingly misinformed or just plain lost,…

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