Driving Forward > Digital Marketing Blog

Stopping the Presses?

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Newspaper sales are taking a dive because readers just aren’t interested in waiting to get the news, when they can simply go online and get up to the minute reports. National newspaper revenues have plummeted between 2004 and 2008 -10.7 percent.
As for Canada, newspapers are doing slightly better than the U.S- but not by much. Only 5% of Canadian marketers planned to increase newspaper budgets, while 32% decided to spend less this year. The rest of these markets have decided to stay idle and hold off making changes at this point. Click on image to enlarge.
Source: eMarketer, April 13, 2009

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How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

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