Stopping the Presses?
Newspaper sales are taking a dive because readers just aren’t interested in waiting to get the news, when they can simply go online and get up to the minute reports. National newspaper revenues have plummeted between 2004 and 2008 -10.7 percent.
As for Canada, newspapers are doing slightly better than the U.S- but not by much. Only 5% of Canadian marketers planned to increase newspaper budgets, while 32% decided to spend less this year. The rest of these markets have decided to stay idle and hold off making changes at this point. Click on image to enlarge.
Source: eMarketer, April 13, 2009