Marketing Minute Video: The Power of “And Then What?”

Overdrive Interactive CEO Harry J. Gold explores the power of one simple question: "And then what?" Learn how this one simple question drives digital marketers to think beyond the form completion and to follow the customer journey from impression to sale and beyond. Today’s great marketers are digital marketing engineers who use these three magic words to integrate everything they do.
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The Big OfferHave Overdrive map your "And then what?" customer journey and identify high-impact improvement opportunities.