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Superbowl Brings Some Users to Log on While Tuning in


In 2009, 12% of Superbowl viewers spent time on the Internet during the game. These users spend their time on general interest websites, as well as search, member communities and email.
18% of simultaneous internet users spent their time on a sports website that may or may not have had a direct association to the game on the televisions. The singular website that was most visited by simultaneous web users was Facebook, with 23.5% of simultaneous users visiting the site during the game.

It will be interesting to see what the stats were for 2010.

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

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