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The Overdrive Framework for Account-Based Marketing

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Account Based Marketing (ABM) over the years has grown to be an effective B2B marketing strategy.  Approximately 85% of B2B marketers say that ABM delivers higher ROI than any other marketing initiatives. The B2B sales funnel is a lengthy process; one where leads must be carefully nurtured into a sale. This process isn’t targeted toward one…

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Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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Lead Gen Metrics Timeline

The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

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5 Digital Pillars of Ecommerce

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Account-Based Marketing Roadmap – 4 Steps to Success

Critical components of a steady-state ABM program

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