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Driving Forward > Digital Marketing Blog

Stopping the Presses?

by Harry Gold April 13, 2009

Newspaper sales are taking a dive because readers just aren’t interested in waiting to get the news, when they can simply go online and get up to the minute reports. National newspaper revenues have plummeted between 2004 and 2008 -10.7…

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Online Advertising Pushes Through

by Harry Gold April 8, 2009

Marketers are spending more of their advertising spending online due to the economies current condition. By 2013, there is a projected 15% increase in online advertising.

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Why Now Is Not a Good Time to Slash Your Marketing Research Budget

by Harry Gold April 1, 2009

According to eMarketer, increasing or maintaining search marketing is very important in these economical times. Click on the image below to see the 2009 breakout of change in online marketing spending. Below shows the different areas of market research spending…

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Tech Marketing Budget Outlook

by Harry Gold March 13, 2009

Below are surveyed results of how people say their tech marking budget will change from 2008. Both the first and second half of 2009 show that most will decrease spend. Only 14% increasing budget in the first half of 2009…

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Why Retail Loves E-Mail

by Harry Gold February 23, 2009

Promotional e-mails sent by retailers were slowly increasing throughout 2008. The largest numbers came in at the end of the year in December with 14.6 e-mails sent on average to consumers, doubtlessly due to the holiday season and recession. As…

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Local Web-Ad Market Cools Down

by Harry Gold February 18, 2009

Local-ad market growth is expected to minimize compared to recent years. Predictably, the recession has forced many local businesses to cut down on their ad spending. Source: The Wall Street Journal | Media & Marketing, February 18 2009

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