Advertising

Rethinking the value of Print Advertising

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During a client meeting recently the topic of print advertising came up and this client said something that really made me rethink and reassess the value of print advertising. The statement was as follows:

“Not everyone will read your ad, but if they do, reward them”

Advertising

Lead Generation through Non-Gated Assets – A Tiered Approach to User Engagement

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As marketers we have more often than not become conditioned to the fact that if you want leads, you can’t have a strategy that is aimed at garnering awareness and if your goal is awareness; you can’t have a strategy aimed at garnering leads.

Well, I’d like to argue that this is a roadblock that can be passed. In short, you can have an awareness strategy that is rooted in lead generation. More specifically, you can still generate leads via non-gated assets.

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The Facebook Dimension

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The notion of living engulfed by something else is seen all around us, almost like other dimensions. For example, Facebook is its own planet inside of the World Wide Web (remember back when everyone called it that?!). It’s a new planet that’s redefining the internet under its own terms. Facebook has taken on the characteristics…

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Paid Search and the Value of Branded Terms

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In developing a paid search program, it’s not uncommon to spend 99% of your energy focusing on those who “might” be interested in your product/brand and only 1% on those who are “definitively” interested in your product/brand.