Driving Forward > Digital Marketing Blog

Rethinking the value of Print Advertising

During a client meeting recently the topic of print advertising came up and this client said something that really made me rethink and reassess the value of print advertising. The statement was as follows:

“Not everyone will read your ad, but if they do, reward them”

Lead Generation through Non-Gated Assets – A Tiered Approach to User Engagement

As marketers we have more often than not become conditioned to the fact that if you want leads, you can’t have a strategy that is aimed at garnering awareness and if your goal is awareness; you can’t have a strategy aimed at garnering leads.

Well, I’d like to argue that this is a roadblock that can be passed. In short, you can have an awareness strategy that is rooted in lead generation. More specifically, you can still generate leads via non-gated assets.

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