Driving Forward > Digital Marketing Blog
Anatomy of a 5-Star SEO Dashboard
Why create a SEO dashboard? Although Google Analytic’s lets you see a host of organic search metrics, they are segmented into buckets by Audience, Acquisition, Behavoir, etc.. creating an isolated view of one metric per page view, whereas SEO dashboards bring several metrics into one…
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How to Add Your Social Profiles to the Google Knowledge Panel
The What, Why and Meaning of Online Marketing Analytics.
By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.