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Bookmarking Banner Ads With AdKeeper

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While attending the Association of National Advertisers Conference in Phoenix a few weeks ago, I met the good folks from AdKeeper. This company, which went into beta in February 2011, has raised a ton of money. It is bringing a new dimension to online media by giving consumers the ability to save ads they are…

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Thinking Beyond the Banner

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While you have endless choices in online media creative units, it can be a scramble to produce everything before your deadline. This is because the creative is usually being prepped and developed around IAB standard sizes (as it should), and people aren’t thinking about a) the full engagement path of the user, or b) all…

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