Branding

How to Use Transmedia to Build Your Online Presence

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This article was originally written for the online magazine, Sparksheet. To read the original, click here. Storytelling is an act of cultural preservation. From drawing on a cave wall to commenting on a friend’s Facebook status, the desire to share information is innate. But in an age where the proliferation of stories spans multiple channels,…

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Social Media

Tweeting for Snacks

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Last week, on a hungry Friday afternoon, a few members of the Overdrive team and I decided to tap into the crowd sourcing power of Twitter to see if we could nab some tasty Pretzel Crisps. After just a few Tweets, we were all excited when Pretzel Crisps asked one of our Social Media Specialists…

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