Account Based Marketing

NEDMA’s 8th Annual Marketing Technology Summit Was A Huge Success!

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NEDMA’s 8th Annual Marketing Technology Summit was a huge success this year! We had an amazing lineup of speakers and exhibitors, and attendance was at an all-time high. We were proud to sponsor the event with Demandbase, and feature two presenters, CEO Harry Gold, and VP of Search, Social, and Analytics, Jeff Selig. The Overdrive booth looks fantastic!…

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Event

Demandbase joins MTech as a sponsor

Big Announcements for the MTech Summit!

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Save 50% with this registration link. We have some big news! We’re excited to announce that Demandbase has joined Overdrive in sponsoring the New England Marketing Association (NEDMA) 2018 Marketing Technology Summit! Demandbase is an account-based marketing agency that offers solutions to target and close bigger deals with your key accounts. Christine Farrier, Senior Manager…

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Event

NEDMA Annual Conference Handshake

Recap: Overdrive Interactive Attends NEDMA’s 2017 Annual Conference

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I had the opportunity to cover NEDMA’s 2017 annual conference with Overdrive Interactive this year, and was blown away by the presentations, exhibits, and general milieu. Hosted by NEDMA at Bentley University in Waltham, MA, the day was full of interesting factoids, mind-blowing marketing revelations, and delicious brownie platters. The conference opened with Nancy Harhut’s…

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Event

Harry Gold presents 17 Ways to Integrate Social and SEO

Harry Gold to Speak at NEDMA’s 55th Annual Conference

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On May 15, 2017, Overdrive Interactive Founder and CEO, Harry Gold, will present “17 Ways to Integrate Social and SEO” at the New England Direct Marketing Association’s 55th conference. This yearly conference brings together marketing luminaries and professionals for a day of networking and discussions of the latest marketing strategies and tools. Check-in will begin at 8:30…

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Marketing

2016 NEDMA Marketing Technology Summit

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As usual, this summit did not fail to deliver an amazing lineup of speakers and impressive exhibits that helped marketers from all stripes stay up-to-date on the latest direct marketing tools and strategies. Overdrive Interactive was an event sponsor and exhibitor, and our founding CEO, Harry Gold, and our VP of Search, Social, and Analytics,…

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Marketing

Why Direct Marketers Should Embrace Social Media

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It’s 2016, yet some of the more traditional direct marketers among us in this industry are still on the fence about using social media. I understand. Tweeting, blogging and sharing selfies on Instagram just doesn’t have the same appeal to them as launching one of their own targeted, timely campaigns with a strong offer geared…

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Awards

Overdrive Interactive Wins 9 Awards at 2016 NEDMA Awards

Harry Gold Wins Direct Marketer of the Year

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Last night over 300 digital and direct marketers from around New England gathered at Bentley University in Waltham, Massachusetts to celebrate their own and each other’s achievements at the 35th Annual NEDMA  Awards ceremony. Harry J. Gold Wins 2016 Direct Marketer of the Year Award The 2016 NEDMA Awards delivered a new milestone in Overdrive’s award…

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