The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.
Driving Forward > Digital Marketing Blog
Last month Facebook announced it would create Facebook Studio, a community destination for advertisers and marketers looking for creative inspiration. Facebook-Studio.com officially launched Monday, April 18th. The site is designed to be a creative community where agencies and brand advertisers…
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