The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.
Did you know that 95.5% of American women 18-35 are currently engaged and planning a wedding? Ok, that’s not true. But it might seem that way based on the number of “Wedding Boards” currently populating Pinterest.com. Assuming you haven’t been on the Internet yet this year, Pinterest is a social networking site that enables users…
Read the full article
Last month Facebook announced it would create Facebook Studio, a community destination for advertisers and marketers looking for creative inspiration. Facebook-Studio.com officially launched Monday, April 18th. The site is designed to be a creative community where agencies and brand advertisers can showcase their best Facebook marketing campaigns.