Email

12 Ways to Avoid the Spam Folder

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 “Just 79 percent of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that the remainder—a full 21 percent—are diverted to spam folders or blocked entirely. These global numbers remain unchanged from the company’s 2015 benchmark report.” – Return Path We…

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Marketing

Overdrive Releases the Demand Gen Infrastructure Infographic

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Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI. Get the infographic here: https://www.ovrdrv.com/demand-gen/ If you would like to leverage our marketing expertise for…

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Advertising

3 Types of Account Based Marketing

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 Account Based Marketing is No Ordinary Sales Layup Sales certainly doesn’t know everything about their accounts and neither one would submit does marketing. Together they need to work in finding new contacts and buying center opportunities. Below are a few options in developing a strategy and lists to tackle an ABM approach to sales and…

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Marketing

b2b lead generation

5 Quick B2B Lead Generation Tips

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B2B lead generation is the method of matching user intent by targeting buyer interest with the right information and offer at the right time on the right marketing channel. From a conversion and lead generation perspective, you will be collecting requests for more information from potential buyers, via form fills or phone calls. This in turn will be populating your CRM…

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Email

What Is Marketing Automation and 4 Reasons To Use It?

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At the most basic level, marketing automation is the use of an integrated marketing tool which allows a portion of the marketing workflow involved with driving the prospect further down the conversion funnel to be automated.  Once a person enters the marketing database, whether from a Google AdWords campaign and dedicated landing page or from…

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