Social Media

ALS Ice Bucket Challenge

Why Does the Ice Bucket Challenge Work?

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Anyone who’s been scrolling through their social media feeds this past month (so virtually everyone), has probably seen their friends, family members, and co-workers dump freezing cold buckets of ice water on their heads. The challenge, designed to raise awareness of ALS (or Lou Gehrig’s disease) has gone completely viral, and other fundraising organizations are…

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Marketing

The 3 Truths of Content Strategy

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Do you want to better understand your audience? Several employees here at Overdrive are enrolling in the free online course, Content Strategy for Professionals, at Coursera.org. In the first week, which is ongoing and still open for registration, you’ll learn about the three truths of content strategy, as dictated by Professor John Lavine of Northwestern…

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Advertising

Encouraging 7 Core Social Media Marketing Behaviors

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What do you want people do? One of the constant truths in marketing that is often forgotten is that marketing is about encouraging desired behavior. It’s about getting people to actually do something that eventually leads to a sale. But so often the “marketing part is left out of “social media marketing.” We are so scared of offending our community with overly commercialized messaging that we forget that we are actually trying to sell something. So without telling you all to transform your social media marketing into a bullhorn that says BUY, BUY, BUY all the time I wanted to start you off with this one simple question: “What do you want people to do?”

Advertising

Social Engagement and Delicious Smoothies

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Behold, the power of social media marketing! Yesterday afternoon @BostonTweet tweeted that: Tomorrow the @b_good_ Shake Truck will be delivering free Local Blueberry Smoothies to companies in Boston. Where should they go? — BostonTweet (@BostonTweet) July 31, 2013 “Free smoothies and a chance to engage with a local Boston business, tied together through social media…

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ClickZ

Thinking Beyond the ‘Like’

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How can you retain and engage fans on Facebook? My colleague and business partner, Ty Velde, shared somes tips an interview. Harry Gold: Ty, please tell us a bit about yourself. Ty Velde: I am SVP, director of client services and a founding member at Overdrive Interactive. My role is to provide strategic and tactical…

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