ClickZ

Social Media Engagement Optimization and ROI

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Everything we do in online marketing gets optimized. We optimize the performance of our media campaigns using the tracking from Dart and Mediaplex, we optimize the performance of our e-mail open and click rates from our list server’s tracking system, and of course we utilize search engine optimization and track the results with rank checkers…

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ClickZ

The Power of Engagement – 8 Ideas You Can Add To

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There’s a whole world of engagement actions to offer, encourage, and measure in the online media landscape that do a couple of really exciting things. First, they create much deeper brand/consumer interactions that leave a deeper impression in the mind of your target audience, and if done properly can be the equivalent of months and…

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Social Media

Boston SEO firm Overdrive Interactive CEO to Present Vistaprint Social Case Study at the Online Marketing Summit Boston

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CEO of Overdrive Interactive, Harry Gold and Public Relations Manager of Vistaprint, Jeff Esposito will present how social media complements integrated campaigns at the Online Marketing Summit Boston Boston SEO firm Overdrive Interactive CEO, Harry Gold, and Vistaprint Public Relations Manager, Jeff Esposito, will present a session entitled “How Vistaprint Leverages Social Media to Help…

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