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Driving Forward > Digital Marketing Blog

Will Americans Be More Likely to Share Location With Facebook Places?

by Joe Webster September 2, 2010

Two weeks ago Facebook announced a new feature called Places. If you’re one of the social networks 500 million users, you’ve likely heard about it. If you’re not, you’ve still likely heard about it. Facebook Places, like Foursquare, Loopt, and Gowalla, offers…

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Forrester thinks online marketers should forgo Foursquare

by David Gibson July 28, 2010

Forrester just released a study that concludes location-based mobile apps such as Foursquare, Gowalla, and Loopt have too few active users to justify investment by most major brands. According to the study only 4% of US online adults have ever…

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Social Media Marketing’s New Currency: Likes (Formerly Fans)

by Harry Gold April 27, 2010

OK, in case you haven’t heard, “Facebook Fans” are now “Likes.” Let me repeat that so it sinks in – no more Facebook Fans. Those consumer relationships we’ve been chasing so diligently for two years – gone. Now we are…

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